AI, Real Estate, and the Future of Investing with Hollis
How is AI reshaping the future of real estate investing?
In this episode of the Las Vegas IT Podcast, Hollis shares his incredible journey from a young tech enthusiast to the founder of a cutting-edge software company delivering AI solutions for real estate private equity.
What to Expect in This Episode:
- 🚀 AI in Real Estate: How technology is transforming real estate investing.
- 🤝 Balancing Innovation with Connection: The importance of keeping human relationships at the forefront amidst AI advancements.
- 📚 Actionable Insights: Practical advice for aspiring tech professionals and must-read books that shaped Hollis's growth.
- 🔍 Personalization Challenges in AI: Why staying ahead with new tools is essential for investors navigating the evolving tech landscape.
Hollis brings a wealth of expertise and actionable advice, offering a compelling look at the intersection of technology and real estate.
Let’s Connect with K&B Communications!
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- ▶️ Subscribe to our YouTube channel for exclusive video highlights and engaging content: Youtube
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Transcript
everyone wants an edge.
2
:How can I find deals faster?
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:How can I get deals that no one knows about?
4
:How can I get off market properties?
5
:How can I negotiate faster?
6
:And so we're creating tools to answer those questions and to solve those problems for real
estate investing.
7
:Welcome to the Las Vegas IT podcast and today I have the pleasure of speaking to Hollis
I'm super excited to get to know him a little bit more today Hollis is with 24 tech
8
:systems Hollis, how are you doing today?
9
:I'm doing great.
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:Thanks for having me on.
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:Yes, I'm super excited.
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:I get to know you a little bit about who you are.
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:So how did you get started in the IT industry?
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:Great question.
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:So it started when I was about five years old.
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:We got our first Windows 95 PC.
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:Most people probably don't even know what a PC is anymore.
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:You know, the big giant block machine with the monitor that was, you know, 30 pounds.
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:And I've always been really intrigued with understanding how things work.
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:So we got that computer and I took it apart completely.
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:And I got in big, big, big trouble.
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:for that, obviously.
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:I did put it back together successfully though.
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:I put it back together and it worked.
25
:But that's really where my beginning started is trying to understand how things worked on
the inside.
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:How were these words appearing on the screen?
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:I remember playing Sega Genesis and wanting to know like, why is it that when I press A,
Sonic jumps?
28
:know what I mean?
29
:So I started out, I taught myself how to create computer games in action script way back
when, if anybody remembers that.
30
:From there, my journey of kind of self-education just continued and continued.
31
:I developed apps in the early Google Play Store, started designing websites, learning as
many different programming languages as I could for all different intents and purposes.
32
:And eventually it kind of blossomed into, you know, running my own small software company
now.
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:Understood.
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:And I guess what caused you to want to start your own IT organization?
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:Great question.
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:I got laid off by another, by a company in 2020.
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:So I got laid off in 2023.
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:They realized that they laid me off too quickly, rehired me and then laid me off again a
few months later.
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:And after that, I basically said, you know what?
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:I think I have the skillset.
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:I know that there's a field that I can serve.
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:There's a group of people that I can serve with my skills.
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:And so I'm going to try to not work for anyone who can fire me and hire me at will
anymore.
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:And so I started my own little shop.
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:No, and that's pretty amazing.
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:feel like so many entrepreneurs, that's how they got their start.
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:something had to happen for them to decide where they should head, go into.
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:And then could you just kind of tell us a little bit more about your organization?
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:Yeah, for sure.
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:So we provide AI and automated solutions for real estate private equity companies.
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:Big words, but basically when you see an apartment building, maybe there's like a car, you
know, a big apartment building in your neighborhood.
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:One person doesn't own that building.
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:A group of people own that building and they pool their money together in order to buy and
operate that building and rent it out and, you know, make money from it.
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:In order to create those pools of people, you have to be able to find
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:groups of like-minded people that are all willing, who are willing and able to contribute
anywhere between, you know, $25,000 to $500,000 per each in order to buy these buildings,
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:because these buildings cost, you know, tens of millions of dollars.
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:So what we do is help the private equity companies that are kind of organized these
purchases to go out and find those investors who want to invest and purchase those
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:buildings.
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:And so we use AI to kind of drive that technology.
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:all the way from running maybe ads off on Facebook or Meadow or LinkedIn to get interest
all the way to nurturing those relationships through follow-up, helping people sign their
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:legal documents to become investors, validating who they are through different regulations
that we have to follow and things like that.
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:So we use AI and automated tools to drive that entire what's called investor relations and
investor acquisitions process in real estate private equity.
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:No, and that's a really cool, an audience type that I've actually, you know, don't you
don't hear often, like, how did you decide that was the direction you wanted to go?
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:Great question.
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:So I've gotten into real estate maybe 10 years ago at a much smaller scale.
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:And as I tried different avenues, I realized that I wanted to be involved in some of these
larger projects.
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:so, you know, I joined a mastermind that focused on these larger kind of acquisitions and
how to raise capital for your big real estate deals.
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:And as I came into the market, I realized, well, these people are doing things the old
way.
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:mean,
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:guys literally have actual Rolodexes of phone numbers that they're flipping through and
physically texting and calling people in order to raise this capital.
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:And you know, you have to reach out to hundreds and hundreds of people oftentimes to close
a deal.
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:So in that small mastermind community, I started to introduce people to some of the tools
that I knew about and different things I had created just for my own personal real estate
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:private equity business, my own fund.
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:I'd created some tools and I started to share those and I was doing it for free.
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:for a year, just helping people, giving away things I created, building things for them
for free.
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:Until one day, a guy I was working with said I was taking too long to help him with his
project.
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:I was doing it for free, but he says, hey, you're taking too long.
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:And he said, would you go faster if I paid you?
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:And I thought, I probably would go faster.
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:Yes.
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:So literally a business was born from that moment.
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:I started charging people for the same stuff I was doing and know, kind of.
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:slowly grew into the business that it is today.
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:Understood.
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:And I guess my question with that, did you find it when you did start charging after
offering something for free, did you find it was difficult to either keep those same
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:customers or did you have to go out and find new customers?
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:It was, it was not difficult to keep those same customers because I think I'd built up so
much goodwill.
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:Alex Ramozzi talks about this a lot.
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:How much you give before you ask.
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:I had built a reputation in this real estate investor community, a small community as
someone who knew what he was doing and knew what he was talking about when it came to AI
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:automation and different tools that people wanted to use.
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:So once I started charging, it was kind of.
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:logical for a lot of people like, I guess you couldn't do it for free forever.
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:But I did also have to go out and find new customers and develop different products in
order to create a scalable business model, right?
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:Because I didn't want to spend my personal time every day, like sitting down with people
and doing all the clicky clacky stuff on the screen.
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:I like to call it that's required to, you know, develop some of these projects.
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:Got it.
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:No, and that makes sense.
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:I just asked, because I know a lot of people that's possibly watching this, they're
probably in the same area that you once were.
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:So think that's very important.
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:And I actually do, I watch Alex as well.
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:He's awesome.
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:And if you're looking for tips on sales, leads, he's someone that I followed as well.
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:So thank you for that.
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:I would actually build on that to say to anybody who is watching, not to be afraid to
transition into charging people for things, so long as you've delivered results before,
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:right?
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:People will pay for value.
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:So if you have definitively created value, meaning you've delivered a tangible result,
feel free to charge for it next time.
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:People expect it.
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:No one thinks, and nothing is free.
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:And we all know that.
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:Right.
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:And yeah, no, I totally, totally agree with that.
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:So thank you for sharing that with us.
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:Would you be open to sharing with one of possibly a project that you're currently working
on or your most recent accomplishment?
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:Absolutely.
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:Tons of projects, life of a CEO, lots of projects going on all the time.
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:And one of the big things that we're doing right now is developing AI acquisition,
property acquisition software.
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:So what that means is we want to leverage AI to find investment opportunities based on
specific criteria.
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:I'll give you an example.
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:Let's say you are trying to find properties where you can put
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:solar panels, you want to find apartment buildings that have flat roofs where you can put
solar panels in the Pacific Northwest, for example.
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:We want to use AI to find those buildings that fit that specific criteria, then find the
owners of those buildings, reach out to the owners of those buildings with an offer to
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:purchase, interact with that owner, basically walk them through that process and they
could do a little bit of negotiating potentially.
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:until there's an agreed upon price and then reach out to the broker to actually set up the
transaction or purchase of that property.
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:So kind of using AI to lead that entire acquisitions process for commercial real estate,
all the way from deal sourcing into, you know, early negotiations and potentially getting
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:some documents signed.
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:So that's a huge project that we're working on right now with the company.
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:It's pretty exciting.
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:Now that sounds pretty very exciting and that's something that's launching short very
soon.
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:In the next few quarters,
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:Okay, pretty cool.
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:And could you tell us a little bit more about how you guys, when it comes to that, that
tool, you're saying that tool is going to serve people who's looking to purchase a
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:building?
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:Is that kind of what I heard?
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:Yeah, yep.
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:So the private equity firms that we currently serve who look for investors, they also kind
of want an edge.
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:kind of, it's like any other field you can think of it almost like at the stock, you know,
trading stocks.
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:People are always looking for some kind of edge that they can have over the market, right?
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:Like how can I buy the, be the first one to purchase or how can I get the news first?
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:And then so it's the same thing when it comes to buying real estate.
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:everyone wants an edge.
143
:How can I find deals faster?
144
:How can I get deals that no one knows about?
145
:How can I get off market properties?
146
:How can I negotiate faster?
147
:And so we're creating tools to answer those questions and to solve those problems for real
estate investors.
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:Yeah.
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:Understood.
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:And then can you also share with us what are some of the tools that you've, know, when it
comes to these tools and it comes to, you know, that personal touch, is this tool going to
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:assist with making sure that you're keeping that personal touch or with that reach out?
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:Hopefully that question makes sense.
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:No, it does.
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:Yeah.
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:So this is actually something that a lot of people are concerned about when they come to
us because taking a step back and looking at the market that we serve the most, which is
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:direct outreach to potential investors, right?
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:People who are going to put large sums of money into private investment, real estate
investment opportunities.
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:That's always been a very, at one time it was a completely like a good old boys club,
right?
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:You had to just know someone who knew someone and
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:We were all buddies, so we all kind of did this thing together.
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:And over the last 10 or 15 years, it's kind of scaled up to something bigger than that,
but it's still very much a relationship-based business.
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:people are, our clients are always concerned about, if we introduce AI into this
interaction, is it going to reflect my personality?
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:Is it going to come with a whole different personality?
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:How is it going to reflect our brand?
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:Is it going to continue to be able to build rapport and relationships?
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:And the answer is yes and no.
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:Yes, in that we program the AI to reflect your brand and even your personality, the
personality that we give it.
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:And so that's something to keep in mind for any AI tool.
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:It will have the personality of the person who created it, unless you tell it otherwise.
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:So we don't give it my personality.
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:We give it the personality of the company or the investor relations agent that's going to
be interacting.
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:However,
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:I've been in the AI business for over 15 years and something I have always said is that we
don't let AI replace human interaction.
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:Use it to augment human interaction.
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:People still wanna pick up the phone and be able to talk to a person if necessary,
especially when we talk about, know, someone's gonna wire you $200,000.
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:There should be a human being that they can talk to at some point, right?
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:This is, it's not $20, it's $200,000.
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:There needs to be a human being in the mix where, you know, they can pick up the phone and
talk to them.
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:So really a huge thing that we use AI for is to help the human being stay on top of a
large volume of investors and where they are kind of in their journey and to take care of
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:some of the more basic tasks, right?
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:That are not necessarily used for building rapport, but we always encourage all of our
clients.
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:need to have an investor relations team in place that can also
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:supplement what the AI is doing to deliver that personal touch above and beyond.
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:And I think that's going to be even more important over the next few years as AI continues
to explode.
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:Fewer humans will be involved and therefore the value of human contact will be a lot
higher.
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:So it becomes kind of a unique sales proposition that we still have people working here,
you know.
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:No, and I agree with you 100%.
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:I get very aggravated when you know there's there's not that personal touch or I can't
just pick up the phone and be like, Hey, like I need help.
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:I totally understand where you're coming from with that.
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:So a funny story about that too, right?
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:I think there are certain interactions where a human should be involved and you should not
use AI at all, right?
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:For example, when someone is frustrated about something, they don't wanna talk to your AI
chat bot, right?
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:They want to talk to a human being who's going to immediately empathize with them and
solve their problem.
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:I called CVS to get my son's asthma prescription filled the other day and they didn't have
the medicine.
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:and I couldn't find a human being to talk to.
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:Like, it would not transfer me to a human being, and I almost lost it.
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:Like, this is a serious problem.
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:is life-rediculating.
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:I don't want to talk to a robot.
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:m
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:No, that's very, true.
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:My most recent AI experience isn't as severe, I had a, reason why we went from another
podcast server to this one, this was actually our first time using this one was because of
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:the whole AI and I couldn't get in contact with anyone and I didn't want to wait.
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:So I am deciding to use this one.
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:So hopefully this one works out.
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:But no, I totally made the sewage because of that.
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:So it can get very frustrating, but no, get it.
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:And then, know, what are some of the current challenges that you see right now when it
comes to, you know, using AI for investor personalization?
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:Yeah, there's a thin line between helpful and creepy.
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:So thanks to the power of AI and a lot of the different tools out there, there's some
pretty cool ones that help with data augmentation, which basically means if I know your
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:email address, I can use that email address to go sleuth the internet and find out other
things about you that would in turn make my communication with you more personal, right?
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:I can find out, do you have children?
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:Are you pregnant?
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:What school did you go to?
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:Do we have the same alma mater, all this stuff, right?
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:That's awesome because it allows me to personalize my messaging.
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:However, if Shatoya had never told me what school she went to and all of sudden I show up
and I'm like, oh, you went to Brown?
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:Awesome.
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:Me too.
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:That's creepy, right?
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:So we have to, we're, we're always tweaking things to toe that line between how can we use
the information available to us to make messages personal and
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:to make advertisements resonate and then, you know, be effective without crossing that
line to feel like, man, big brother is just in my business.
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:We don't wanna give investors that feeling either.
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:that's so true.
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:I know that that's something to really think about because someone reached out to me and
told me what high school I went to that might be kind of weird.
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:Never even never had a car.
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:Little bit, right?
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:uh Yeah.
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:Totally.
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:then so, know, what are some ways that when you know, because the software for AI is such,
you know, it's a great resource.
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:But what are some ways that you know, an investor could start using AI that's possibly not
done it in the past?
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:Great, great question.
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:So something AI is very, very good at is data analytics.
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:So most investors have some way that they source their opportunities, right?
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:Either, you you have some sort of lead gen company you're working with, or you have like
online tools that will give you lists of potential investment properties.
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:I encourage people to start to leverage AI to use, to analyze that data.
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:versus market trend data that you can also just get online from, know, a Redfin or a Clexi
or any of these other kind of services.
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:And that way AI can actually help you pick out the winners before you even make an offer.
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:You don't need to type everything into a spreadsheet and spend hours on analysis anymore.
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:You have give AI kind of your background criteria and it can analyze the current
opportunities that you have available against the current market trends and kind of tell
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:you.
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:hey, these kind of properties tend to excel, like look at this one more closely, or all of
these are a waste of time, find a new batch.
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:It'll be able to give you that data very quickly.
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:Got it.
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:And then when it comes to these tools, are these tools good for someone that's possibly
just getting started in becoming an investor or someone that has years of experience?
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:Like, who would you recommend this tool for?
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:Yeah, both.
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:Totally, totally both.
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:you're, mean, AI doesn't, it's pretty agnostic either way.
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:It doesn't uh discriminate against any, any experience as long as you know what, as long
as you're comparing apples to apples from a data perspective, right?
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:So if you're just getting started and you're saying, okay, I want to look at single family
homes, then you need to understand how to pull the single family data, right?
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:From anywhere.
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:I mean, it can be from Zillow, Redfin, whatever.
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:You just need market trend data.
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:to use in to compare your property, your potential properties to, right?
256
:You need the market trend data that fits your criteria and then a list of properties that
could possibly fit that buy box.
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:And the cool thing is you can even use AI to help you compile that list of properties.
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:AI can go out onto Zillow, pull every for sale by owner.
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:It can go out onto PropStream and pull every mortgage delinquent property and come make a
list for you and then run the comparison for you as well.
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:So.
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:and it can work at all levels.
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:That's good to know.
263
:then for the pricing, I don't know if that's something that you're saying this is getting
a couple quarters away, but is it something that you could kind of share with us?
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:Like what that look like to work with you?
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:Oh, so for our acquisitions tool, I don't have any pricing on that yet.
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:Typically, what we like to do is do some sort of structure for equity in the project.
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:So a lot of our higher level kind of enterprise level tools, the way we'll structure those
opportunities is we'll form a partnership with that investor and we'll get some kind of
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:percentage of the company or of the deal for however it is that we assist.
269
:I'm just curious just to make sure that someone is possibly interested in working with
you.
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:They are your correct audience.
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:Are there any other digital tools that you could possibly share with us that you could
assist with investors?
272
:Yeah.
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:So there's a few things.
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:If you are an investor looking to find other investors, there's some really good
communities out there.
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:There also some cool tools.
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:Like there's a platform called TribeVest, which is really good for pooling people together
to buy properties.
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:They're very, very cost effective.
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:This is not even an AI tool.
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:It's more of a real estate investment.
280
:And that doesn't even need to be real estate, more of an investment tool, a group
investment tool.
281
:I obviously, when it comes to leveraging AI, everyone needs to be very, very, very, very
familiar with chat GPT, like learn how to master it.
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:There's a tool out there that's called prompt genie.
283
:I believe it's prompt genie.ai.
284
:I have no affiliation with these people, but they, the tool is really good in helping you
to master chat GPT.
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:It will help you speak to chat GPT in a way that will get you the results that you want to
get.
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:uh OpenAI also has a really cool tool out now called Operator, which is more of an AI
agent that can go out on the internet and go do things for you as opposed to basic chad
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:GPT, which is more just text-based or generative AI, they call it.
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:So that's the big thing I would say.
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:Master these free level tools that are available because as AI becomes more more involved
in our lives, if we don't have
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:this kind of basic level of skill, whatever you're doing, you'll be behind, whether that's
your personal life or company or whatever.
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:If you don't have that basic layer of skill, it's kind of like when everybody was using a
typewriter and computers came out and it's like, man, you need to learn how to open
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:Microsoft Word.
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:at the very least, you got to know how to open Microsoft Word and like print your
document.
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:So that's where we're at with AI right now.
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:Learn how to speak to Chai GPT as a baseline.
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:Understood.
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:When you said that that tool is called Ginny up-brater.
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:Prompt the genie.
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:prompt Ginny and so pretty much what you do is you'd go into the software and you would
say exactly what you're looking for and then they're going to prompt out how to talk to
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:chat.
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:Yep, exactly.
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:So essentially, it's really cool.
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:You could say, hey, I want AI to help me write a research paper about podcasting, for
example.
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:And then PromptGenie is going to take your request and formulate a prompt for you to paste
into ChatGPT that's going to deliver the result that you want.
305
:Because 90 % of using AI is understanding how to talk to it.
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:which is prompting is how you speak to AI.
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:And most of the time that's what people are at.
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:So Prom Genie helps you be good at it really quickly.
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:No, and it's true.
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:That's so true.
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:And so when it comes to, you know, what's one piece of advice that you would give to
someone that's possibly looking to get into the industry when it comes to becoming, you
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:know, within the tech industry or IT industry?
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:Learn to code.
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:know coding is becoming less popular with AI because AI can code for you.
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:And I totally get it.
316
:I use AI to code all the time, but you should learn how computers work, how code works.
317
:Each coding language is slightly different, but having a general understanding of how
programmatic languages work will...
318
:help you in any endeavor that you're doing because it's cool to have Chatt GPT write all
of your code for your application.
319
:But if something ever breaks with it or there's some minute detail, it's much more
difficult for you to fix if you don't even know where to start, right?
320
:If it's totally foreign to you, it's going to be much more difficult for you to fix and
even customize.
321
:So coding is a skill that I think anybody kind of in this software or tech space should
have.
322
:Granted, there are other aspects of tech that don't involve coding, but
323
:They kind of all do at some level.
324
:You need to have a basic understanding of how programming works.
325
:So that would be my one recommendation.
326
:Go learn for free at YouTube University.
327
:Don't pay anybody to teach you anything.
328
:Just go on YouTube and figure it out.
329
:You'll be all right.
330
:Yeah, and I think that's with anything.
331
:You know, we don't want to trust chat GBT 100%.
332
:So, you know, chat GBT makes errors.
333
:And if you're already a professional and you're just using it as a resource, you know,
you're not going to have that issue because you already have an idea of what's you know,
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:what is it doing?
335
:And so when it comes to tech, how are you currently staying ahead with technology?
336
:Oh man, it's hard.
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:I doubt that I'm staying ahead.
338
:Maybe like treading water.
339
:AI technology evolves so quickly, especially right now we're in the boom, right?
340
:So every morning you wake up and you've got a new AI tool being released or some new
startup that popped up or closed down.
341
:So there's a few journals that I subscribe to.
342
:I still read the Wall Street Journal, Wired Magazine, My Watch.
343
:Actually Robinhood has a good
344
:which is a stock trading platform, has a good little like tech review section that they
put out as well.
345
:And the other part of it is being involved in tech communities.
346
:So whether that's, know, Facebook groups or other communities that you can be a part of,
there's always someone else who's gonna have access to a different resource than you or
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:have read a different article than you.
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:So having opened up those dialogues amongst, you know, your colleagues and peers is a
great way to do it.
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:I know it helps me.
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:Friends who always show up with a different tool every time I talk and they've got
something different, and I've got something different that we can kind of share with them.
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:it's true.
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:It's so true.
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:It's so important.
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:I think also for myself, this podcast, you know, talking to people like you helps me stay
up to date with technology, which that's one thing I do love about having a podcast like
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:this one.
356
:When it comes to your recommendations for books, is there any current books you're
currently reading or a book you would recommend to us?
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:Yes.
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:Hmm.
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:I have a few here.
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:I have a few.
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:So I recommend everyone read Alex Hermosy's two books, a hundred million dollar offers, a
hundred million dollar leads.
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:10X is easier than 2X is a great book.
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:The four hour work week is a great book.
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:However, my top recommendation, if we're talking about operating a company CEO is Track
Traction, the whole EOS series because
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:That gives you clarity for all the other things in the company and helps you from getting
the shiny object syndrome and bouncing all over the place.
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:I really, really like traction.
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:We run our business on EOS and I kind of preach the gospel anywhere I go.
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:I'm sure I have a few more in the back of my mind, but those are the ones that kind of
come to mind right now.
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:Yeah, and I actually agree with you.
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:EOS, Traction, I've read all the books as well.
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:We had our team currently read What the Heck is EOS?
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:And so it was, I think it was a good read for our team, which, you know, and they seemed
to enjoy it as well.
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:You just have a full understanding of the reasons why we're doing the things we're doing.
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:And then, you know, if our listeners are possibly looking to work with you, how do people
get in contact with you?
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:You can find me on LinkedIn, William Hollis, or if you search REI Hollis on LinkedIn, I'll
pop up as well.
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:That's the easiest way to get in touch with me.
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:I respond to just about every DM that I get.
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:So hit me up.
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:Yes, no, LinkedIn is awesome for that reason.
380
:And then Hollis, is there anything else you'd like to possibly share with us today?
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:Yeah.
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:I mean, most podcasts I go on, I kind of leave everyone with this sentiment of, you know,
don't be afraid to set really big goals for yourself.
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:Owning a business is hard, starting a business is hard, and not starting a business is
hard and not owning a business is also hard.
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:So it's all going to be hard.
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:Just pick which hard you want in your life and, you know, set the big goals, reach for the
stars and grab the moon.
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:I always say, because you didn't get the stars, but you got the moon, which is pretty
good.
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:So.
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:If you set big goals, you'll accomplish big things.
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:Yes, I think that's super, super important.
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:then Hollis today was such a pleasure.
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:I love getting to know you a little bit better and you have an amazing day.
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:Thank you.
