From Vision to Legacy: How Dr. Rochel Lawson Built a Telecom Empire

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I don't know who the heck these guys think they talking to.

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They don't know me.

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They don't know Rochelle Marie.

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When you tell me I can't do something, even if I don't want to do it, I'm going to do it

and I'm going to be beyond what you think I can accomplish.

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I'm going to go to the top.

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I'm going to be number one.

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Welcome to the Las Vegas IT podcast.

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And today I have the pleasure of speaking to Dr.

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Rochelle Marie.

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Super, super excited to get to know her a little bit better.

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She's with All Day Cable.

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Would you just tell us a little bit about how you got started?

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Sure, yeah.

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So my company is All Day Cable Incorporated, and it is the first woman-owned

minority-owned telecommunications installation company in the United States.

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That's awesome.

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Started back in 1990, and how it came about really was a series of events, but the quick

and dirty short story is I was working nights as a nurse after not being able to get hired

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as an electrical engineer in Silicon Valley.

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went back to school, got a nursing degree, and was working in an emergency room trauma.

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And my husband at the same time had got his engineering degree as well and got hired in

the industry.

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So I was working at night as a nurse because I had to find another career that I think I

could get job in basically.

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And he was working during the day and we're passing ships in.

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So I was like, one morning I'm coming in, he's going out and I'm like, we can start a

business ourselves.

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And he was like, what?

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I'm like, you you, have good relationship with your cus, your company's customers and they

only want you to come do the projects so we can start a business ourselves.

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Cause I'm tired of this.

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You know, I'm young, I'm tired of this.

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Right.

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And so basically that's how the ideal came about.

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I went down to the city of San Jose, got a business license and basically that was it.

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He gave his employer a few weeks notice and within two weeks we had our very first very

large financial institution as our.

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customer, our first customer, and we still have business relationships with them today.

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And then after that, two weeks later, we got seven of the big eight accounting firms in

San Francisco at that time as our customers in the business just took off.

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And that was the start of the business.

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that is so awesome.

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Especially as a woman minority business, that is so awesome that you and I totally

understand about working with your husband.

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And so when it comes to telecom, telecom can be very, there's very different varieties

that you can do for telecom.

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Could you just tell me a little bit about where your guys's current focus is?

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Yeah, so we are a telecommunications installation company.

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So basically what we do, we set up the network distribution, the backbone of how we do all

things.

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We run voice data, fiber optic cabling, as well as install wireless access points,

routers, modems, complete network distribution, audio, video, camera, speaker systems,

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whatever you need to make sure that you're making the right connection with your customer

on the other end the first time.

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We're your go-to company for all things Tailcom installation.

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Awesome, and then are you guys only located in San Francisco?

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We're located in San Jose, Pleasanton, oh

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and I've not ever been to Pleasanton, so I'm guessing that's in that area.

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So Class of 10 is about, you ever been to Oakland?

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Yes.

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Yes, Pleasanton is about maybe 20 minutes southeast of Oakland.

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Yeah, so about 40 minutes from San Francisco, about 40 minutes from San Jose and about 20

minutes southeast of Oakland, California.

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And so you said that you, so you were doing it prior before you guys decided to start a

business.

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And the reason why you started a business was because you guys were like working shifts.

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Is that kind of.

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so we weren't doing it prior.

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My husband had got a job with a company.

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So we both went to engineering school and my husband had got a job with a company that was

installing voice cabling like back in the day, Pacific Bell.

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We still had the telephones connected to the walls.

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There were no cell phones.

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There was no internet.

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Computers were just becoming a little bit more useful and advantageous to the business

client and the customer.

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And so was very archaic when we look back.

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from today, looking back, very archaic, but yeah, he was just running voice cabling and

the advent of running data cabling had just, just started.

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So yeah.

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And then for your role, what is your role within the organization?

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So I'm the CEO and the majority shareholder of the corporation.

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I run all things CEO related.

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Back when we started the company, of course I ran, I had many hats.

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I've always been the CEO or president.

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We kind of rotate the roles based on the corporate structure and what we feel the company

needs at that moment in time.

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But as a CEO, I'm out there, uh always marketing, but developing relationships with.

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organizations, federal, state, local procurement opportunities, be in the face and brand,

not necessarily the brand, but be in the face of the company.

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Cause I'm the only there's two females and the rest of the employees are guys.

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So I do all that, make sure day-to-day operations going smoothly.

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um don't really do too much customer interface because we have project managers that that

handle that aspect.

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So yeah, I'm doing the.

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uh

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I guess being seen and known and getting the company out there.

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that's so awesome.

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And then when you mentioned a couple of your clients that you guys currently work with,

could you just share with us a couple of examples?

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So our clients range from transportation to the financial institution or the financial

world to corporate real estate to residential construction to high speed rail to

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electrical vehicle setups installation.

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So there's a range of customers we have and because everything now is pretty much ran via

the internet or over this new technology that we have.

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There's a broader need.

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There's always a broader need.

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There's smart homes.

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There's customers that want something faster, more speed.

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Make sure that their connections are solid and there's no downtime with the connection

when there's downtime that costs the company money.

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Yeah, got it.

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No, I totally understand that.

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And I would love to hear like, what are some of the accomplishments that you've recently

had that you would like to share with us?

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So accomplishments, I mean, I've been in business for a while.

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Accomplishments range from being the president of the National Association of Women

Business Owners Silicon Valley chapter, I'm sitting on that board for eight years.

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Accomplishments due to my relationships with the company and the corporations that we

serve.

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I was being able to sit on hospital foundation board and hospital board for a total of 25

years.

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Being named as one of the top 50 women-owned businesses in Silicon Valley, I think that's

a huge accomplishment just because I had no wherewithal on that.

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That was in any foresight of my mind when we started the business.

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So I thought, I think that's huge.

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But beyond that, being inducted to the bestseller speaker and author's hall of fame for

books I've written about business and being a leader in the corporate world and basically

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running your business like a queen.

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expanding your empire like a queen and commanding it like a queen.

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So, I mean, there's so many things, but I think the biggest accomplishment, I would have

to say, is being able to leave a legacy for my children.

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So every one of the four kids have worked in the business.

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The youngest son is actually getting ready to move into the role of president.

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And the current president is...

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about ready to retire, he's looking to retire.

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So I think being able to have that legacy where we've given our kids skills, even though

only two of them actually work in the industry, but being able to pass something down to

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our kids that doesn't really happen a whole lot in minority families.

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So being able to do that and being able to be the first on both sides of the family.

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to create a business that's been sustainable and allowed us to live a really good life and

do really good things to help others.

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So yeah.

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I everything that you said, I had so many questions, which is so awesome.

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And my kids, I have a two-year-old and a five-year-old.

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oh

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remember those days.

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I just I hope I'm doing that.

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I hope to do the same for my kids.

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So that is so awesome.

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But I would love to just hear some of the books that you've written.

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ah What about

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So the books, so a side note, remember I mentioned that I was working as an ER trauma

nurse.

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I went back to school after not being able to get hired as an electrical engineer in

Silicon Valley because I was the wrong gender at the time.

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I went back to school, got a registered nurse degree and was working ER trauma.

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And then I've had this long journey with my own health and wellbeing, but I started

gauging in holistic practices, which I now am an Ayurvedic nurse practitioner and I use

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that in my health and wellbeing.

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my mindset as well as in my business, right?

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And I teach others how to utilize the principles of Ayurveda in their business and in

their life.

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So the first book came from, I was somewhere and someone noticed me and asked me if I

wanted to do a podcast.

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And this was back in 2010.

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And I said, oh, sure.

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What do I need to do?

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I don't have a whole lot of time of what I need to do.

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And they said, well, it's a 30 minute show once a month.

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Well, that 30 minute show,

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took off and I was really talking about the holistic principles, how to use them in your

health and wellbeing, as well as how to incorporate them in their business.

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So the first book came from transcripts of those shows and it's a little tiny book called

Intro to Holistic Health Ayurveda Style that you can carry in your purse, your backpack,

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your briefcase or computer bag, whatever it is.

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And it's little tips that you can utilize throughout the day to make sure you stay

balanced in your mind, body and spirit.

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to make sure you're harmonizing with the flow of the day that you should be flowing in.

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And so that's how the first book came about.

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The second book, written nine, but I'm just gonna say, I think the fourth book I co-wrote

with a friend of mine and it's called Answering the Call.

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And Answering the Call is about different chapters with regards to what entrepreneurs

struggle with and what they need to overcome to become a successful entrepreneur.

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Well, that book got me inducted into the bestselling speaker and authors hall of fame in

Hollywood right there in Grumman's Chinese theater.

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didn't get a star or anything, but I felt, you know, felt very privileged.

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It was an event that happened at the Roosevelt hotel.

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So it was a beautiful event.

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And then the subsequent books, I did a collaborative book, collaborative book, um, was a

number one bestseller in the United States and internationally called unstoppable being

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fierce, fearless and uneffable with.

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in business and life.

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And this book came about from with me and 21 other ladies.

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And I'd said, if you could not ever meet your granddaughter or your great granddaughter,

what is the message that you would like to share with them that's written that they could

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read either 25, 50 years, a hundred years from now that they could read that you want to

share with them about either business or life.

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And so that was that book was the bestselling book.

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The next book I wrote, two books in 2023, they weren't meant to be launched at almost the

same time, but the first one is 365 Days of Affirmations for a Year of Bliss.

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And this book is about affirming every day something that you would like to have or

manifest in your life.

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And then you set an intention, which is an action that goes with that affirmation.

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So you make sure that you have 365 times to be successful with what you would intend for

that day.

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So that was the book.

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launched in 2000, and all these books you can find on Amazon.

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And then my very last book, which is going to be a part of writing book two, is called The

Unstoppable Woman's Manifesto.

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And what I did with this book is I looked at all the successful queens in the history of

the world and what did they do to be successful, not only with commanding their empire,

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but expanding their empire.

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And then I took that wisdom and transformed it into words of wisdom for business owners,

chronicling some of the other most successful women business owners in the history of the

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United States, insights from them in this book, as well as information and guidance and

exercises to help the person move through these 12 steps so that they can command their

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business empire.

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And if they want to expand it, they have the tools now to expand their business empire.

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And it's based on wisdom.

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That's not from me, but from some of the most successful women in the history of our

world.

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Got it.

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No, and I just love that.

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I just like it.

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And when you were talking, I had so many questions.

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I'm going to have to check out some of those books.

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But what out of those books that you mentioned?

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I mean, is there a book that you should start off with first?

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uh It depends on where you want, you know, what you want to focus on.

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If you want to focus on business, then I would say uh Unstoppable being fierce, fearless

and unethical in business and life, that might be a book.

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But if you really want to dive into the principles of what those most successful women in

the history of the world utilize, then I would say the Unstoppable Woman's Manifesto.

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I would start there.

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Then maybe the other Unstoppable book, that's the collaborative book.

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And then if you want to just like answering the call, the book that got me inducted into

the best selling speaker and authors hall of fame, it's a great book for business as well.

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want entrepreneurs, but if you want to focus on your health and wellbeing, then I would

say the intro to holistic health, Ayurveda style, and some of the other books that I've

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written with regards to health and wellbeing.

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just depends, but I'm thinking people might want to be more business minded and cause

they're looking at.

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generate revenue and build that wealth that's sustainable.

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But I must say the greatest wealth we have is our health and wellbeing.

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So if you build stable, sustainable health and wellbeing, there's nothing that you can't

accomplish.

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No, and I agree with that 100 % because we don't have our help, we don't have anything.

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So I think it's super important that we understand the importance of that.

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And then when it comes to, you know, being the first minority business in a...

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especially you said, you you guys been in business for quite a while.

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Yeah.

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I guess what caused you to want to break that barrier?

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You know, I didn't even see it as a barrier.

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It really was, it really was just being able to spend time with my husband, not be the

passing ships in the morning, him leaving to go to work, me coming in to go to bed after

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working all night.

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So it wasn't really, I didn't see it like that.

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I just wanted to start a business.

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And again, I had no idea about starting a business or anything.

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mean, I was in my early twenties.

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I had no idea about.

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starting a business and information wasn't as easily accessible like it is today.

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I couldn't sit on a computer and look something up.

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had to go to the library, know, looking at the doing decimal system, find the books, you

hope it's the right 17 books I have laid out on the table, you know.

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So it was quite a bit different.

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But once I discovered that we were a company that was not a

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company that many people had started.

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We were a unique entity in the world, particularly the construction industry.

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Then it became eye-opening.

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So I'll share this story.

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I went to an event and we were small.

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We're just a small company hustling and grinding and doing exceptional work for our

customers.

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So I went to this event to try to get out there to network with people in the industry.

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And it was a construction event and there were all guys.

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I walked into the event suited girl.

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I knew I was looking good.

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Hair done, nails done, lips done, heels on, suited, right?

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Just looking super cute.

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Remember I was young and so I was in my twenties.

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And so anyways, I walked in and the only other woman when I looked in the room was a girl

giving out the name tags.

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So was like, okay, this is interesting.

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But it didn't bother me because I grew up around boys.

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So was like, it didn't bother me.

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I'm used to being around boys.

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I get along with men really good.

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walked in and mingled and stuff.

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And then these guys came around and they started asking me questions I thought they were

really intrigued about and wanted to know about the business.

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And one of them leaned in to me and said, who in the hell do you think you are coming to

play in the good old boys network?

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And I was like, what?

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Trying to process this because they were so friendly, he knows just a few minutes ago.

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Then the other one, another one said, I guarantee you this, that we're going to make sure

you're not in business in two years.

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And then they said, get the hell out of here.

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You don't belong here.

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So I was like, all right, you don't have to tell me twice.

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I put down my little cup of seven up.

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I was drinking, gave the girl my name tag and she looked at me like kind of stunned and

she said, is everything okay?

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And I said, yeah, it's fine.

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just, um,

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I just got an education of where I stand in the place of this particular industry.

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And so as I'm walking to the car, I'm like, I don't know who the heck these guys think

they talking to.

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They don't know me.

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They don't know Rochelle Marie.

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When you tell me I can't do something, even if I don't want to do it, I'm going to do it.

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And I'm going to be beyond what you think I, what you think I can accomplish.

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I'm going to be, I'm going to go to the top.

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I'm going to be number one.

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Because when you tell me I can't do something, that's an open invitation for me to let you

know that I'm better than you think I am.

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And so lo and behold, here we are 35 years later, still a very successful business.

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And some of those guys were out of business within five to eight to 10 years after I had

that interaction with them.

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Because remember we went into this boom and then we went into a recession.

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And the first recession we had in Silicon Valley.

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California that spread throughout was the dot com bust.

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So that was right before the advent of the millennium.

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We had the dot com bus.

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So some of those people, those construction companies that were dependent upon all that

money for the dot coms, dot comers.

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But when they went out of business, there was no construction.

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There was no new build outs.

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There were no office being built.

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There was no remodeling.

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There was none of that.

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Yet we still continue to thrive.

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Then we had the real estate, you know, boom.

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And then Fiasco in California.

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And again, more of those construction companies have disappeared.

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So over the course of time, it's like, you be careful what you say to people and how you

treat people because you never know what you might say and how you doubt someone is going

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to instill the fire in them that they may not even was desiring to have to be successful.

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And you never know that they may uprise up beyond you and you may falter and not cease to

exist.

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So it's always nice to be kind to people.

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You don't have to be ugly.

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There's enough business for everyone.

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is no, no one is in competition with anyone, even if it's the same industry, you do the

same thing.

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That company may do it differently than you.

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You're not in competition.

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So you just have to let your truest assets and quality of your company shine forth.

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And those that are ready to do business with you and resonate with what you do and how you

do it will definitely become your customers.

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And I agree with you 100%.

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: 00:20:41

100 % for one, I'm a huge on the way you treat people.

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: 00:20:46

If you don't treat people well, I think that's very, very important.

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: 00:20:49

And then another thing that you mentioned, I had something that I was going to say and I

totally forgot.

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: 00:20:55

But .com, could you just kind of share with us?

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: 00:20:58

Because just to be completely honest with you, I don't think I ever really heard about

that.

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: 00:21:04

So could you guys just kind of share with us exactly what the .com.

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: 00:21:08

on busts was.

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: 00:21:09

Yeah.

283

: 00:21:11

So in the advent of getting ready for the internet to actually be launched, and I guess

what was that in: 2000

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: 00:21:22

know, I'm going to say Riverside.com RochelleMarie.com with the premise of having a

business, just having a business ideal.

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: 00:21:32

The economy was booming.

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: 00:21:35

at that time because everybody was preparing for the advent or the release of this new

technology called quote unquote the internet.

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: 00:21:44

Right.

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: 00:21:45

We had AOL and we had some, some, you know, beginning companies that were dot com AOL dot

com.

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: 00:21:52

Right.

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: 00:21:53

And so there was all this money available and people were coming.

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: 00:21:56

If you had an idea and walked outside, say, Oh, bam, I got hit in the head with, you know,

a great, Oh, you know, I got this idea.

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: 00:22:03

I'm to go to this bank.

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: 00:22:04

You would get funding to build out an office site.

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: 00:22:07

You just have to have some kind of good plan and ideal, but you would get funding to build

offices and put in new technology infrastructure.

295

: 00:22:16

If you are an existing business, you would get money to remodel, redo your business.

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: 00:22:21

So you're ready for the dot com boom that was going to happen.

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: 00:22:27

Unfortunately.

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: 00:22:29

What happened was it didn't unveil as quickly as they thought it was going to unveil.

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: 00:22:35

So there were these people with these huge sources of loans that they had got, these

financial institutions had doled out all this money and now they were calling them in and

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: 00:22:47

they couldn't pay because they weren't generating any money.

301

: 00:22:51

They were living off the funds that the company, financial institutions had given them.

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: 00:22:57

And so all of those dot com companies that were existing, but not really began to falter.

303

: 00:23:04

And that was a dot com bus, kind of like the real estate.

304

: 00:23:06

was the same thing with the real estate bus.

305

: 00:23:09

You know, people are getting loans and qualifying for loans and not even have to show

proof of income.

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: 00:23:15

And then as the prices continue to escalate, the month, you know, come to find out people

didn't have this money.

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: 00:23:22

So when it was time to pay their funds weren't coming in.

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: 00:23:25

And so we had this real estate.

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: 00:23:27

crash that, you know, start just, it just crashed.

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: 00:23:30

And so it's same principle.

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: 00:23:31

And I think in every industry, when it gets the boom like that, where it's out of control,

there's no measure, there's no, you know, regulation of it, so to speak, then you'll see

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: 00:23:42

it boom, go through the hill, but then there's nothing underneath.

313

: 00:23:46

And when it falls, it falls hard and it takes a lot of industries with them.

314

: 00:23:51

Sorry, understood.

315

: 00:23:52

We all hear about the 2008, but I wasn't aware of the 2000.

316

: 00:23:57

So thank you for that.

317

: 00:23:58

And so when it comes to telecom, we're in telecom as well, when it comes to telecom, where

do you currently see it going?

318

: 00:24:07

Definitely more usage of fiber, particularly as a cable medium, just because it's faster.

319

: 00:24:15

And voice cable is, I think, eventually going to be phased out.

320

: 00:24:19

There's not many people utilizing voice cabling.

321

: 00:24:24

There's no phones in the wall.

322

: 00:24:25

People don't have phones on their desk, know, things of that nature.

323

: 00:24:29

So I do think an advent of faster technology.

324

: 00:24:32

think the data cabling is always gonna be needed, but the advent of the data cabling will

get faster.

325

: 00:24:38

And then of course we have fiber, which is gonna be, it's easier to run, particularly with

the advent of all the electronic electric vehicles and things of that nature.

326

: 00:24:48

So as we progress into the next decade, definitely more fiber, faster transmission and.

327

: 00:24:56

technology revolving around the utilization of that, including AI and things of that

nature.

328

: 00:25:04

Yes, AI has been a huge topic on our podcast.

329

: 00:25:09

As a leader, what's the number one thing you've learned as an entrepreneur within the

last, you know, as long as you've been in business for?

330

: 00:25:18

Everybody has a voice and everybody has within that voice reason and so depending on how

you engage with the person, it's best to keep an open mind.

331

: 00:25:32

Not take anything personal because sometimes the sharpest thing that we would take

personal are things that help us to grow and transform and it's really things we don't

332

: 00:25:45

want to see or admit.

333

: 00:25:46

but we know we have to, so sometimes it stirs up some stuff.

334

: 00:25:50

but don't take it personal.

335

: 00:25:52

Don't take anything anybody says personal.

336

: 00:25:54

If they tell you can't do something, you don't have to say anything.

337

: 00:25:58

You just show them.

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: 00:25:59

And that's my motto.

339

: 00:26:00

It's like, if you think I can't do it, watch me.

340

: 00:26:02

And if you tell me I can't do it, I'm gonna exceed way beyond even my own expectations.

341

: 00:26:08

And I'm gonna love doing it every moment of that journey.

342

: 00:26:13

Oh, I agree with you 100%.

343

: 00:26:15

Yeah, I totally agree with you.

344

: 00:26:19

And then what advice would you give a woman who's possibly looking to get into the telecom

industry?

345

: 00:26:25

um Learn as much as you can, be diligent with your studies, go beyond the call.

346

: 00:26:33

If they're asking for something, go beyond that too, because as a woman, you're going to

have to, I hate to say it, even in this day and age, you're going to have to prove that

347

: 00:26:43

you can handle working in a male dominated industry.

348

: 00:26:47

And so go beyond the call of duty if it's something you really want to do and know that...

349

: 00:26:54

have your purse, so to speak, filled with a bag of tools that you can share that lets the

other parties know that you know what you're talking about and you know what you're doing.

350

: 00:27:05

And the thing that I like to say to anybody, whether you're starting out as an

entrepreneur anywhere in the tech industry or telecom or whatever is, there's three keys

351

: 00:27:18

that I believe helped me to be successful business owner.

352

: 00:27:21

And I still utilize them today.

353

: 00:27:23

One is finding a right community of people that will support you and help you to grow,

help you to see what you can't see.

354

: 00:27:31

Sometimes you're so in the middle of whatever it is, you can't see stuff, right?

355

: 00:27:35

You can only see sometimes, you know, they'll help you to see what you can see.

356

: 00:27:39

And it's those that put out those things that help you to see what you can't see is where

you have a greatest transformation.

357

: 00:27:46

So find the right community.

358

: 00:27:49

Next is make sure when you are in that community to have

359

: 00:27:54

and engage in deep lasting connections.

360

: 00:27:58

Don't go to a community trying to get right away because it ain't gonna happen.

361

: 00:28:02

You're gonna be perceived as a person she only wants to get, she doesn't wanna give.

362

: 00:28:06

She don't, know, and in this day and age, people don't give to you if they don't have a

connection with you.

363

: 00:28:13

And so you never know who someone's connected to.

364

: 00:28:16

That could be the introduction to your next million dollar contract.

365

: 00:28:20

So make sure you go into a community and

366

: 00:28:23

with your whole heart, connect with individuals in that community deeply, not just surface

business, get to know them, get to know what makes them tick, get to know what makes them

367

: 00:28:34

happy, what they like, what they don't like, get to know them on a deep level so you can

engage.

368

: 00:28:39

Because when that happens, then it's easy to have collaborations that can make you

multi-millions of dollars, right?

369

: 00:28:48

Can help you get indoors that were closed to you before.

370

: 00:28:51

can open up opportunities that you never ever could have ever dreamed of seeing.

371

: 00:28:56

So community, connection, collaboration, it's key for women to be able to advance

themselves, not in just the tech and telecom industry, but in business and in life.

372

: 00:29:10

No, and I agree with you 100%.

373

: 00:29:12

I feel like one of the biggest mistakes that entrepreneurs make when they're just getting

started is that they're trying to pass out their business card to everyone.

374

: 00:29:18

I'm sure you've seen that person and you're like, am I supposed to do with this?

375

: 00:29:23

When they do it and that's what I mean they do it without making a connection not you

know, not even ask You know, like here's my business card if you need somebody that

376

: 00:29:31

installs voice and data and fiber optic came and give me give us a call I don't know you

like that, you know, and even if I know somebody I'm not gonna break cuz I don't know you

377

: 00:29:40

I got to know you to be able to Refer you I gotta I gotta understand what you're doing.

378

: 00:29:45

I gotta have that know like and trust factor, right?

379

: 00:29:47

So yeah

380

: 00:29:48

100 % and then also to remember you as well.

381

: 00:29:51

Because if you've met with 100 different people, you're like, oh, I remember you.

382

: 00:29:55

So I agree with you 100%.

383

: 00:29:57

And then when it comes to work like that balance, how do you currently keep track of that?

384

: 00:30:03

Well, yeah, I don't really, it's just me.

385

: 00:30:05

My kids are grown.

386

: 00:30:07

They're way grown.

387

: 00:30:08

So I've got my dog and my man.

388

: 00:30:13

yeah, if you would ask me this 25 years ago, maybe, or 30 years ago, my kids were little

and stuff.

389

: 00:30:22

I have a lot to share.

390

: 00:30:23

But for one thing, and I'll go back to that time period, I always took time for myself.

391

: 00:30:31

I always get up.

392

: 00:30:33

You know, have a conversation with the divine before I get out of bed.

393

: 00:30:37

Surround myself with positive energy.

394

: 00:30:40

I meditate in the morning and I journal in the morning.

395

: 00:30:44

And then I go out and start my day.

396

: 00:30:46

Um, I make sure I get to the gym three or four times a week because in the gym I'm free.

397

: 00:30:52

feel like I'm free from eight.

398

: 00:30:54

Even when my kids were little, I felt like I was free from a need of anybody.

399

: 00:30:58

I was at the gym and I was just feeding my body what it needed, which in help.

400

: 00:31:02

you know, which in case helped me to have some of the most phenomenal business ideals and

implementing things into my business.

401

: 00:31:09

It came from when I'm at the gym.

402

: 00:31:11

So, you know, I always do that.

403

: 00:31:12

And then I practice gratitude.

404

: 00:31:16

I've been writing in a gratitude journal.

405

: 00:31:18

do it once a week.

406

: 00:31:19

So I journal every day in the journal, but I've been writing in gratitude what I'm

thankful for.

407

: 00:31:24

And I usually do it on Sundays.

408

: 00:31:26

What was I thankful for the past week?

409

: 00:31:29

And I used to just write it on a piece of paper and stuff.

410

: 00:31:31

But my daughter, when she was in college, found a little gratitude journal.

411

: 00:31:34

And so when I do that, I do it in that journal.

412

: 00:31:38

And it usually takes about five years to get through that journal, but I'm grateful.

413

: 00:31:43

And so those are the things that helped me when I had kids at home, manage work-life

balance.

414

: 00:31:49

And I always had time for my kids.

415

: 00:31:52

And they were very active.

416

: 00:31:53

So had a competitive dancer and I had an athlete.

417

: 00:31:57

And so there were times I would get to them, get to where they needed to be.

418

: 00:32:01

I would be working in the truck or whatever vehicle I was doing while they were doing

their thing.

419

: 00:32:06

Another thing is I always cooked home-cooked meals for my kids.

420

: 00:32:09

They were kind of special.

421

: 00:32:11

don't think they realized that.

422

: 00:32:12

Even I didn't get that all the time, breakfast, lunch, and dinner, but I always did that.

423

: 00:32:17

I think that gave me a sense of peace and helped me to feed into myself and nourish my

soul, as well as nourish my children and those that I loved and cared about.

424

: 00:32:29

That's what helped me to have that work-life balance.

425

: 00:32:31

But basically really just taking care of myself first, getting up, saying a prayer, doing

my meditation, doing my journaling, going out for my day, then in the evening being

426

: 00:32:41

grateful and kept things in perspective.

427

: 00:32:43

Wasn't always easy though.

428

: 00:32:45

But now, you know, don't have that.

429

: 00:32:46

So it's real easy.

430

: 00:32:47

You know, I just have my dog and I take him for a walk and you know, whatever, you know,

but, but yeah, from structure, I just had a like 10th meeting.

431

: 00:32:57

Come on, I tell my dog, come on, let's go for a walk.

432

: 00:33:00

And we just go for a walk and come back.

433

: 00:33:02

release that energy and I come back and I'm ready to be positive and productive again

instead of angry and frustrated.

434

: 00:33:11

We get it and I'm as I said, I have a two and a five year old so I'm currently

435

: 00:33:15

Yes, my family were three years apart and then they had older siblings that were also

three years apart, but the older siblings was quite a bit older, 13 and 10 years older

436

: 00:33:26

than my oldest child.

437

: 00:33:27

Yeah, so yeah.

438

: 00:33:29

That's awesome.

439

: 00:33:30

Thank you so much for sharing that.

440

: 00:33:32

And then when it comes to all day cable, what are your guys's current plans or your

future?

441

: 00:33:37

Like what are your guys's current focuses?

442

: 00:33:40

So we're focusing on, we want to do more work in the oil and gas industry.

443

: 00:33:47

We have a great customer we're servicing and we realized that there is a need for what we

provide in the oil and gas industry.

444

: 00:33:56

Of course, we're always engaging in transportation.

445

: 00:33:59

We had a really long contract with a company that has rails all over the United States and

we handled the West Coast.

446

: 00:34:08

operation of the stations for quite a while.

447

: 00:34:10

And so I want to expand on transportation in areas that we currently don't have any

business in or any contracts in.

448

: 00:34:19

And then definitely federal, state and local government contracts.

449

: 00:34:24

That's a huge focus for us right now.

450

: 00:34:27

As we transcend into, you know, getting close to this third decade in the millennium, I

want to be prepared.

451

: 00:34:34

so.

452

: 00:34:35

tap it into what the federal government has and what they utilize when it comes to what we

do is what would be really key for sustainability and growth of a company.

453

: 00:34:45

And all of that are things that, you know, we've probably never even thought about that.

454

: 00:34:49

So that's great to hear that.

455

: 00:34:51

uh No, so thank you for sharing that with me.

456

: 00:34:54

And then before we go, is there anything that you would like to share with our listeners?

457

: 00:34:59

Well, yes, if you're a business and you're in an IT arena or not, if you're in corporate

real estate or financial institution or in transportation, transit, whatever it is where

458

: 00:35:10

you need a telecom installation and you may not even be aware of it.

459

: 00:35:14

If you have a computer and you're sitting at a desk, there's a wireless router somewhere

that somebody installed and you may need that upgraded.

460

: 00:35:21

So if you are looking for voice data cabling and you're looking for a premier

telecommunications installation company that delivers their project.

461

: 00:35:29

on time or ahead of schedule and with in-budget, 100 % of the time for the last 35 years.

462

: 00:35:37

We're not your contractor.

463

: 00:35:39

We become your partner and success of your Tailcom projects.

464

: 00:35:43

If you're looking for a partner that has created the gold cabling standard in the

industry, then you definitely want to reach out to All Day Cable, Inc.

465

: 00:35:53

And you can find out more about us at www.alldaycableinc.

466

: 00:35:59

dot com.

467

: 00:36:01

Thank you so much.

468

: 00:36:02

is there if there someone's looking to connect with you personally, is there a location

that they should go to?

469

: 00:36:08

Yeah, I'm all over the place.

470

: 00:36:10

So you can connect with me on Instagram, but definitely LinkedIn for the business aspects.

471

: 00:36:18

Yeah.

472

: 00:36:18

If you can't find me, really trying hard.

473

: 00:36:21

Google me.

474

: 00:36:22

If the last resort, Google me.

475

: 00:36:24

I will pop up, I guarantee.

476

: 00:36:26

And then you can find all things Rochelle Marie Lawson, Dr.

477

: 00:36:29

Rochelle Marie Lawson.

478

: 00:36:31

But yeah, if you can't find me, ain't looking that hard.

479

: 00:36:35

Yes, I totally I totally understand that but today was a pleasure and I thank you so much

for show

480

: 00:36:41

Thank you so much, I appreciate you.