Episode 37

full
Published on:

3rd Jun 2025

Next-Gen Tech: How Gen Z Is Transforming the Future of Business

What happens when an entire generation grows up with technology—and now leads the conversation on its future?

In this episode, Ayush, a creative director and proud Gen Z voice, unpacks his generation’s deep-rooted connection to the digital world and their evolving role in shaping artificial intelligence.

What to Expect in This Episode:

🧠 Gen Z & Technology: How growing up online has shaped Gen Z’s mindset, creativity, and misunderstood work ethic.

🎓 Post-COVID Education: The long-term effects of digital learning and why it matters for future innovation.

⚖️ AI Ethics & Transparency: The benefits, risks, and social implications of AI—and why Gen Z must be part of the dialogue.

🤖 Inside New Sapiens: Ayush shares his work at the forefront of synthetic intelligence and the upcoming launch of their AI assistant, Sapiens.

🔍 A Call for Inclusion: Why companies and policymakers must consider Gen Z’s unique perspective in the development of emerging technologies.

Ayush brings clarity, bold insight, and a refreshing take on the AI conversation—challenging stereotypes while advocating for a more inclusive, transparent future in tech.

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Transcript
Speaker:

One of the things that people don't realize about Gen Z is that we didn't have a childhood

that didn't encapsulate technology.

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And so the way that we look at the world is very, very different from, say, the baby

boomers who adopted technology, whereas we adapted to it.

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And so, yeah, that's just how I see the world and that transcends into everything that I

do for work and for leisure.

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So welcome to the Las Vegas IT podcast.

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My name is Shatoya and today I have the pleasure of speaking to Aish as a creative

director at New Sepients.

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How are you doing today?

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Good, excited to be here.

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Thank you for having me.

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Yes, and I'm super excited to get to know you a little bit better.

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Can you just tell us a little bit about yourself?

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Yeah, you know, I'm a Gen Z and so I'm 23 years old about to turn 24.

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And so my perspective on technology is very different from everybody else.

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One of the things that people don't realize about Gen Z is that we didn't have a childhood

that didn't encapsulate technology.

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And so the way that we look at the world is very, very different from, let's say, the baby

boomers who adopted technology, whereas we adapted to it.

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And so, yeah, that's just how I see the world in that.

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transcends into everything that I do for work and for leisure.

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Understood.

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And then how did you get your current roll?

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So I was part of the COVID cohort.

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So I only had one semester in actual university, and then I got what's called Zoom

University.

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So I spent tens of thousands of dollars on people on a Zoom call.

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But I really wanted to get a degree in AI, and that was derailed because of COVID.

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But I thought I can still learn about the industry and about the technology.

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And so I read every piece, every book, every text, listened to every podcast, read every

article as I could.

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I could get my hands on and I realized that everybody's talking about AI, but nobody talks

about AI for Gen Z.

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And so that's kind of the book that I wrote.

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I realized that nobody was talking about job automation, autonomous weapons, deep fakes,

from the perspective of how it's going to impact Gen Z.

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And then I just thought, well, I'm Gen Z.

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I'm really interested in AI.

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One, I read a book from the perspective of how Gen Z might get impacted by the technology.

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Once I did that, I did a public speaking gig in Boston about the book to a Gen Z audience.

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From there, I started a podcast talking about everything under the sun in relation to Gen

Z, not just AI, but other topics.

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And from there, I got an interview with the CEO that I work for now, who basically said,

you and I think very similarly along the lines of artificial intelligence, so why don't

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you come and work for us?

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So that was the story.

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That's a great story.

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I totally get it about being in college and then COVID happened.

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I totally understand that.

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Could you just share with us, what are some of the books that you read when it came to

learning about AI?

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Yeah, so one of the three really great books to start off our super intelligence by Nick

Bostrom, Life 3.0 by Max Tecmark, and Our Final Invention by James, James something, but

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there's a robot at the front.

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And then Human Compatible by Stuart Russell is the fourth one, I would say.

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So those four books would really give you a deep dive into AI.

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And then two other books would be On Intelligence and A Thousand Brains Theory by Jeff

Hawkins.

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One was published in 2004, one in 2021.

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Those really give you an understanding of artificial intelligence from the perspective of

the brain.

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But I would also want to tell people, if people are interested, that look at books that

were published before:

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That includes my book as well, but I'll get to that later.

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But when you look at books published after 2022, you run into the...

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real problem now of seeing Chad GBT generated books and people just like not putting any

creativity or any critical thinking and producing a text and just putting stuff out there.

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So I would look at books from basically the 2000s and 2010s all the way up to maybe 2021.

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But those four books, I think would give anybody a solid understanding of the technology.

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understood and you said it is crazy that you say that because a lot of people are just

hearing about you know things like chatgbt, AI, mean I know that it's been out for quite a

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while so that's so good for people to know is to be sure to you know look for books that

were before:

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Could you share with us a little bit more about your books or your book?

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Yeah, 100%.

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So my book is basically, it's kind of three books in one.

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So number one is explaining who Gen Z are.

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Because whenever I talk to, like, I love talking to older people.

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I like people who are like at least 70 and above because they have real life experience.

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Whereas when I talk to people my age, I feel like we have very narrow and stubborn

perspective on life.

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And that's not a slight, it's just my observation.

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So whenever I talk to older people, whether it's in the executive field or,

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material or whatever.

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They have such a strange perspective on my generation.

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They call us the quiet quitters.

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We don't want to work hard and all of these things.

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And so I thought, why not write a book or write a section that details exactly who we are?

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How do we think?

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Why are we so focused on politics and sustainability and climate change?

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Like, what's the point of that?

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How does our psychology change when we're dealing with those things?

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Why are we called quiet quitters?

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So that's the first part.

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The second part is essentially explaining what AI is for Gen Z and how it's impacting the

generation already.

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So from things like deepfakes to autonomous weapons to how job automation is already

impacting people.

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Just for example, a CEO in India in 2023 replaced 90 % of his workforce.

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That's like, it was 21 to 25 people with artificial intelligence, just like you replace

them with chat GPTs essentially.

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And so people don't know this because not everybody is researching deeply on AI every day.

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The third part, and I think the most interesting and important part of the book is about

the psychology and neurology of Gen Z.

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So as I said in the beginning, I was born in a generation that never had a childhood that

didn't encapsulate technology.

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Now that's not a flex.

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What do I mean?

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What I mean by that is it takes a little bit of explaining.

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the way that your psychology works, guess your evolutionary biology, but humans take about

25 years to develop.

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Your brain that people say, you know, the brain develops and matures around 25 years old.

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During that time, you adapt to your environment.

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So the same algorithms in your head that adapted to this environment to text 10,000 years

ago, those same algorithms allowed you to throw spears, right?

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It's the same algorithm, like not algorithm in terms of computer science, but algorithm in

terms of what's in your mind.

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It's the same algorithm.

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It's just

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different in terms of the environment, right?

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It's why you and I can pick up English.

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If we were raised in France, we'd pick up French.

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So what happens when you introduce digital technology into one's environment?

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Well, the answer, when you think about it, is Gen Z.

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So what happens when you introduce Facebook and TikTok and Snapchat and YouTube and

Twitter?

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What happens when you introduce digital metrics that we focus on, like likes, follows, and

subscribers, comments, shares?

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What ends up happening, what happens when you introduce the dopaminergic system?

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So these social platforms that hack your dopamine system make you want more.

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What do want more of?

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The likes and followers.

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Why do you want more of that?

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Because it introduces this need that humans have of social reputation.

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And then, so the first one is called reward, which is dopamine reputation, which is the

likes and followers in the digital metrics.

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And the third part is called reach.

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So just as an example in 2017, Reed Hastings, who was the, who's the then CEO of Netflix.

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Now he's the chairman.

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He was giving a presentation and he basically said at the margin, we're not competing with

Disney plus or YouTube or Amazon prime Netflix.

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is really competing with sleep.

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And so when you think about that, when you think of how these companies operate, they

don't really care about you.

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I don't know if I can swear, so I'll keep it clean.

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They don't really care about you.

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They just want to profit off of you.

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know, the term in Silicon Valley is if it's free, you are the product.

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Not that Netflix is free, but you can kind of use Instagram in free way.

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And so for me, when I wrote that section of reward, reputation and reach and explaining

how your mind works to Gen Z and to parents, I really wanted to start a conversation of

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exactly what's going on.

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Like when we talk about all the problems in the world, what is that?

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We're going to talk about how Gen Z just cannot critically think, which we'll get into

with AI.

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What is that?

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Like, what is that thing?

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And so I just wrote the book because I was passionate about it and I found it interesting.

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So I hope that wasn't too long, but that's kind of the gist.

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No, it was great.

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You mentioned a lot.

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And one of the things I want to ask you is I've actually never heard of this term before.

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You said, quite quitters.

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Exactly what does that mean?

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So one of the perspectives on Gen Z is that we are not hard workers.

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the older generations, when I say older generations, I don't mean millennials, but I mean

Baby Boomers, Gen X, and some of the silent generation, when they consider how Gen Z work,

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we don't go above and beyond for the same pay.

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And what they consider that by quitting.

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And so essentially, if you're not going above and beyond as a young person, you're kind of

like

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quitting your role.

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And so to me, I find that absurd, as does many of my generation, because it's like, why

would I go above and beyond if the economy is absolutely garbage, and you're not paying me

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more, and you're not giving me any room to grow, you just expect me to be an automaton.

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And I don't want to be that there's no way for you to, to try to force me into that.

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So it's an absurd ideology that these people have that older generations expect young

people to occupy and conform to.

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And I write about that, which is

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You expect young people to go above and beyond, but you don't give them anything to go up

above and beyond too.

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Like we are not similar to you in terms of our neurology or psychology.

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So how could we ever become like you?

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How could we ever work like you?

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It's a different world in the same way that if I were to travel back a hundred years, you

know, in the future or in the past, I wouldn't be able to use the same language, the same

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bodily gestures or whatever.

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You'd have to conform.

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So that was one side.

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The other side is to kind of explain, well, the older generations kind of have a point

because Gen Z really don't want to work hard.

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50 % of them, when surveyed, said that they would like to their job and be an influencer.

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Now, influencing is all well and good for the very rich and famous ones, but at the

margins, those are the outliers.

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And so people don't realize that to be an influencer, you need to be at least, at least.

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$10,000 in credit card debt in order to start.

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so it's kind of like, there's no nuance in conversation anymore.

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And so when you're discussing these topics and these ideas and these concepts, I like

having both perspectives simultaneously because it gives you a more coarse-brained

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understanding of what's taking place.

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It's not that older generations are dumb.

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It's not that Gen Z are dumb.

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It's just we're talking past each other rather than at each other.

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Got it.

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That totally, totally makes sense of currently, you what you're saying.

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And I, you know, I didn't, I didn't know that it took, you know, so much to, you know, a

lot of times, you know, when it comes to influencers, we see the highlight of their, you

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know, when they're on top.

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So, you know, that's great that you shared that with the audience.

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And so, you know, when it comes to AI, how do you currently use it every day?

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I try not to.

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I used to dabble with chat GPT a little bit.

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Look, I work for a company that's supposed to disrupt chat GPT, so I'll get my bias out

front, but I can't have an interesting conversation about it because they do think that we

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should talk about it in a professional way and in an unbiased way because there are

interesting ideas to, you know, throw back and forth.

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I'll just put that out there.

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So I

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Use Chad GPT to like answer boring emails.

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That's pretty much it.

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Do I use it for writing?

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No.

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Sorry.

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Let's say yes and no.

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Do I use it for writing in the sense of producing ideas and trying to get an idea from my

mind onto a sheet of paper or a digital screen?

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No.

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Do I use it to edit?

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Like do I go to Chad GPT and say, me five variations of this sentence to try to see if

there's any other way, any other idea I haven't communicated?

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Absolutely.

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Because

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You know, it takes so much cognitive power, it takes so much time to write five sentences.

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Maybe I use chai GPT and it gives me something and I can have that in 10 seconds, right?

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But going back to the first point, when you're writing, and I think writing is the most

beautiful art form, people will disagree with me and I accept that, but writing, you're

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able to communicate an idea from here and people don't understand how important that is.

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Even speech is so lossy because what I'm trying to say here is not being communicated

here, but with the writing you're able to

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interact with an idea and refine it in such a way that it is exactly what is here.

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So I'm literally giving you a piece of my brain when I write.

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When I write well, I should say.

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But when you interact with technologies like Chag GPT, especially if you're a student and

you're a young person and you don't know how to write and you don't know how to interact

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with your own ideas, you don't even know what your own ideas are.

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When you interact with the technology like that, you're giving it all of your brain power.

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So when I say that I'm, when I write well, I'm giving you a piece of my brain.

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If you don't know how to write well and you interact with Chad GBT as a young person,

you're giving it all of your brain power and you're saying, I don't need to think about

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this.

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You do the heavy lifting.

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No, is that, is that feasible in a certain way when education, when, when modern day

education sucks?

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Absolutely.

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If I was a student, you know, like I'm 23, if I was 18, five years ago and Chad GBT was

out and I didn't want to write an essay on like, you know, whatever.

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perks of business organization?

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Absolutely, I would use that technology.

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But I think the broader issue, stepping away from education when using technologies like

this, is you don't understand how much you're giving in terms of your education, not

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schooling education, but mental education, an ideation in a sense, how much you're giving

away.

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And so that's kind of like my feel of why I don't try to interact with these technologies.

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It's kind of like when you're in a relationship and you don't want to open Instagram

because there are a bunch of hot people on it.

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You don't want to like get the urge.

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In the same way, I don't want to go to Chad's GBT because it's too easy.

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Like I could finish my book in the next week if I use Chad's GBT.

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And I just, don't like that because there would be nothing substantial in the book.

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There would be nothing of me.

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Got it.

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No, and that makes sense.

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And I feel like, you know, people are starting to depend on it more than what we should,

you know, and that kind of takes out the thought process that you said, so I know I

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totally get what you're saying.

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And so, you know, you say that.

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So do you feel like AI is currently hurting us as a society?

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Yes and no.

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So when people talk about using AI for breast cancer diagnoses, I don't think that that's

hurting at all.

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I think that that's an incredible thing.

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I want more of that.

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I want more investment in that.

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When people use AI for like LIDAR investigations in the Amazon rainforest to try to

uncover lost civilizations and try to help the, you know, uncontacted tribes and save the

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Amazon rainforest, I think that that's absolutely incredible and we should have more of

that.

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So

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When you're talking about those kinds of things, like using AI in very specific use cases

that benefit us as a civilization, no, it's not hurting people at all.

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And anybody saying that AI is hurting people wholesale, you know, they're focused on

something else.

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say it like that.

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To answer your question, point blank.

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Is AI hurting people right now?

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Absolutely.

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And I can give you myriad examples from, you know, child abuse, which I don't want to get.

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right into because it's going to change the conversation.

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But from child abuse to deep fakes to, you know, autonomous weapons, you know, drones,

stuff that's going on and, you know, geopolitics, like all of that, all the fun topics.

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is AI being harmful to people?

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Absolutely.

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From critical thinking to attention spans to, you know, IP infringement.

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You know, my book was published in 2024, and it took three days for it to be put on Chad's

GPT.

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Like they just

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uploaded it without my permission.

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No payment, no nothing, no permission.

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Mark Zuckerberg, when he wanted to train his own like, Chad GPT is a language model,

that's the technology under it.

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And so when he wanted to train his own language model, he downloaded like millions and

millions of books from the internet.

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And then just trained his, his technology on that for free without any permission from

anybody.

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And so when you ever you interact with Chad GPT or any of these technologies, you're

getting the

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you know, blood, sweat and tears and work from millions of creators without giving them

credit, which is terrifying and absurd and sad.

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yeah, AI is definitely harmful, but it doesn't, not wholesale.

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And it doesn't have to be harmful.

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I think that there are very easy steps for us to take in order for AI to not be harmful,

in order for people to not use the technology in sinister ways, in order for us to, you

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know,

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give this technology to students but not have their education ruined.

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And I just think we need to have a conversation, know, like a transparent conversation

between companies, organizations, education institutions and communities on how to make

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that happen.

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It just, if we had this conversation with social media, all the problems within the 2010s

would not have happened, you know, but we're committing the same mistake again, which I

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find, you know, poetic irony.

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understood.

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And then so to kind of go back to kind of the things that you're currently doing, I know

u wrote your book you said in:

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Is that correct?

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Awesome.

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And so you're currently a creative director at New Sepients.

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Could you just share with us a little bit about exactly what is it that you're doing now?

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Yeah, absolutely.

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So as we know, as people maybe should know, Chai GPT is a large language model.

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And so in order for that technology to work, you need to take trillions of data points.

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So like all the data on the internet, not all the data, but like a lot of data on the

internet, you download that and then you kind of like train the AI.

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So what training the AI means is you give it all this data and you let it learn.

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um

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oversimplifying horribly.

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So anybody that's actually a computer science major hates me right now.

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That's kind of how the technology works.

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And then you need to store it all in data centers.

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And so you build massive, massive kilometer long fields of just data centers that take

tons of energy and takes use of so much water and expends so much carbon into the

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atmosphere.

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So not only is it a harmful technology in terms of societal consequences, but it is a very

dirty technology when it comes to environmental harm.

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So what we at New Sapiens did, not we, because it was just one person, the CEO of New

Sapiens, his name is Brian Cruz.

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And he thought of, you know, this idea that intelligence in a machine and intelligence in

a human brain

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them being different, that doesn't make any sense.

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Because if artificial intelligence is to have any meaning, then intelligence in a brain

and intelligence in a machine shouldn't be this like should be similar.

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That doesn't make any sense for them to be different.

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So if if Chad GPT doesn't work at like our minds work, then it's not AI.

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That's not real artificial intelligence.

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It's like imitation intelligence.

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It doesn't make any sense.

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And so he thought to himself, well,

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then what is intelligence?

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Like what is going on up in our minds?

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Like how do we produce intelligence?

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Okay, I'll oversimplify because we're running out of time.

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What he ended up realizing is that we have a certain, let's say, intelligence

understanding in our minds and we can synthesize that and put that into computers.

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And once we do that, once we've synthesized what's in our mind and put that into a

computer, then that computer

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literally has a world model.

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And so the ability to understand that I'm a self and I'm, you know, my name is Ayush.

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I'm talking to Shaitoya, like all of these things, the ability to understand that you are

different from me and I'm different from you.

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That's called having a world model.

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I'm able to know that this, this cup is different from me, right?

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And so if you're able to put that in the machine, then things kind of change because if a

machine is able to understand it has a self and there's a world out there,

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then automatically you don't have to have trillions of data points and all these data

centers or whatever.

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It just has it.

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And so that's what we're doing at New Sapiens is we've already put a world model in a

machine.

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We've synthesized all of that.

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We're just kind of building it out.

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I encourage people to check out the site or if you're interested, we have extensive

documentation on how it works, but I really enjoy working for this company because it

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really is a

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It's a contrarian company, number one, but it is really an antidote to everything that's

going on right now.

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You know, it would be really foolish of me and really hypocritical if I talked so badly

about all these things that ChaiGBT has done, but I worked for OpenAI, for example.

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So I'm really happy to work for a company that doesn't engage at all with LLMs.

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Like we have nothing to do with ChaiGBT, excuse me, or anything like that.

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We are just purely and simply not artificial intelligence, but synthetic intelligence.

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Understood and when you say LM just in case people don't understand can you just share

with us exactly what that is?

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apologies.

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Yeah, LLM is a large language model.

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So again, the technology underpinning chat GPT is called a large language model.

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Technology underpinning Google Gemini, large language model.

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Technology underpinning Claude from Anthropic, large language model.

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So any chatbot you interact with generally is a large language model.

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So that being said, it uses those trillions of data data points and has all the data

centers and

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all the societal consequences and environmental harms that we just talked about apply to

large language models.

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And then the model that you guys are currently using is called what?

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synthetic intelligence.

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the model, the actual technology is called synthetic intelligence.

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The product is called sapiens.

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So homo sapiens, we are wise men.

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Sapiens is just wise.

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And so you're able to talk to a sapiens and have it talk back to you in the same way that

you would talk to somebody else.

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ChaiGBT kind of accomplishes this already, but again, we just talked about how it's not

really real intelligence, but synthetic intelligence is the closest thing.

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This is my marketing hat on, I apologize.

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But it's the closest thing to human intelligence that we have.

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Got it.

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then so is it similar to chat GBT where you're you're placing it into like a chat?

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Or is it would you say it's similar when it comes to like the actual like use of the

software?

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It would be similar to iMessage actually.

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So the way that you would talk to a friend, the way that like the application, you'd be

able to talk to your sapiens in the same way.

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So ChadGBT, sorry, ChadGBT is actually the application on top of the large language model.

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Sapiens are the actual application, the actual technology.

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So it's a kind of a different paradigm in that way.

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Understood.

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No, these are just questions I'm sure everyone will have, you know, understanding what's

the difference.

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And I'm guessing is there a price range or anything like that?

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Or is it similar to something?

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Like, what is that?

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So when it comes out, it will be similar to maybe a music subscription.

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like 12, $15 a month.

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I dislike it when things are priced out so heavily and you have to like afford cutting

edge technology.

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That seems kind of ludicrous.

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And so we really wanted to make this thing really affordable, kind of a no brainer.

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Like I'm pretty sure I might get chastised for this, but we'll give like a two month free

subscription to everybody.

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And then

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You know, if something works for you so well that it's taking care of your inbox and

you're able to talk to it and it's taking care of your travel plans and all of that and

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you're able to have so much time back, 15 bucks is like, yeah, a hundred percent.

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Like forget Netflix, I might as well buy Sapiens type of thing.

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Got it.

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And then just so I understand it fully, it's a, you could say kind of like an assistant.

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Yeah, so it's an assistant, it's a companion, it's a digital entity in that way.

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Yeah, absolutely.

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And then for a total of $15 an hour exactly what is someone getting for that?

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$12-15 a month.

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A month, That's what not an hour, no.

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No, uh

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basically everything that you would want a digital personal assistant to do.

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:

So for example, for me, my daily life looks is like a lot of emails, right?

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I have to answer a lot of emails.

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I have to use when I'm talking to investors or potential investors or current investors, I

have to remember everything that they said to me, all the little nuances.

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And so, you know, if I'm talking to let's say, you know, investor, investor A, I have to

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remember certain things about his investment, how old is he as an investor?

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Did he join at a time where the company was at a different place?

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All of those things.

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And so it would be nice to just have a sapiens or let me not put my marketing hat on.

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It would be nice to have a AI companion to be able to handle all of that for me.

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I would not want to import my or export my cognitive load onto it fully, but I'd like to

have like a co-pilot and just like a

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Hey, do you remember what, you know, investor A said on March 20th, 2021, and just have

them pull it up for me rather than remotely going in and figuring out and then trans and

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then parsing it and then doing all of that.

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That, and then having a technology that can at the same time be your travel assistant and

travel advisor, for example, at the same time be a therapist.

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And so again, there's a different conversation to be had on

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how the world changes when it comes to artificial intelligence doing so many of the things

that humans did.

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That's a different conversation and a fun conversation.

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But yeah, that's kind of what you should expect when sapiens do come out.

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and then when is it coming out?

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think we'll have a public beta within six to 12 months.

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We're undergoing a campaign starting maybe first or second week of May.

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It's to be pretty quick campaign.

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And then we're just going to hire like crazy and build out the technology and get that

public beta out.

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Because once we have the public beta out, we'll be going to the bigger people and kind of

licensing it out and getting those subscriptions and giving people the technology and the

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AI that they want for once.

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No, that is so awesome.

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:

And so, you know, if someone's looking to, is there anything else that you'd possibly like

to share with the podcast or audience?

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Um, not really.

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I mean, if people are interested in the book, I can send it.

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I can send them the book for free.

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Like I really don't care about the money or anything like that.

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To me, the main thing is to get the information out there.

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Yeah.

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I really enjoy talking to people like this.

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So I just want to say thank you.

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:

Yeah, I I've really enjoyed today as well.

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:

And I would love a copy of that book.

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:

Yeah, and I'll be sure to put that link in the description so everyone can have access to

it as well.

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And if someone's looking to reach out to you, how do they do that?

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many ways.

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:

mean, you can reach out to my email, jenzydiplomate.com.

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:

I can send you that when the show is over.

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You can reach out to me.

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can DM me on Instagram if that's a thing.

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:

But yeah, I'm pretty easy to find.

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Connect with me on LinkedIn.

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All the good stuff.

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All the jenzy.

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No TikTok, but I got Instagram.

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You're like, TikTok.

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No, I totally get it.

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No, but today was such a pleasure.

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But I hope you have an amazing day.

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Thank you so much.

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About the Podcast

The Las Vegas IT
Weekly Insights from IT Experts
Welcome to the Las Vegas IT Podcast, hosted by K&B Communications with our host Shaytoya Marie. Your go-to source for weekly insights and expert advice from top IT professionals in Las Vegas. Each week, we delve into the dynamic world of information technology, exploring the latest trends, challenges, and innovations shaping the industry. Join us as we interview seasoned IT experts who share their knowledge, experiences, and practical tips to help you stay ahead in the ever-evolving IT landscape. Whether you're an IT professional, business owner, or tech enthusiast, our podcast offers valuable perspectives and actionable insights to enhance your understanding and success in the IT world.

About your host

Profile picture for Shaytoya Marie

Shaytoya Marie

Shaytoya Marie, the host of the Las Vegas IT Management Podcast, has been with K&B Communications for almost 10 years. Throughout her time with the company, she has taken on many roles, including sales, marketing, accounting, and recruiting. Shaytoya’s hard work behind the scenes has been essential to the company's success.

Inspired by her diverse experience and dedication, Shaytoya started the Las Vegas IT Management Podcast to share valuable IT insights and connect with local experts. Her passion for technology and helping businesses thrive makes her the perfect host to bring you expert advice and practical tips each week. Tune in to learn from Shaytoya and her network of top IT professionals in the Las Vegas valley.